I’ve been working in mobile marketing since the industry ‘began’ in 1999, first with 12snap, then O2 Telefonica, 7 glorious years at Mobile Interactive Group, founding Isobar Mobile in London, and now as Mobile Director for Roundarch Isobar in the USA.
During that time I’ve delivered countless services and campaigns for many brands.
Since 2009 I’ve specialised in mobile strategy – which for me is the process of effecting high-level business change through the development of new consumer experiences. My clients have included Barclaycard, PlayStation, Chevrolet, Airmiles, Diageo, Toyota, Kellogg’s, Marks & Spencer and the UK’s Department for International Development. I’ve also moved more and more towards broader social and digital work for clients including Danone and De Beers.
As well as ‘the day job’, I’ve been the UK’s leading mobile trainer for the past 3 years, developing and leading a range of courses including Econsultancy’s Digital Marketing MSc module.
I love speaking and evangelising about mobile, and have delivered major spots at events big and small, including Ad:Tech, MMA Forum as well as many in-house client events.
With this being mobile, almost everything I do has some form of innovation, and I’m hugely interested in new tech – not just as the Shiny New Thing, but as something we can use to generate new types of consumer interaction at scale.
This blog is to share some of my thoughts into mobile and digital strategy, technology, media and futures. I really hope to encourage discussion and debate around some of my ideas to get input from a broad range of my colleagues in the US, UK and more widely.
I’ll be putting up some of my ideas they develop – covering mobile strategic development, marketing theory and practice, consumer technology consumption and everything in between. Many will be ‘ideas-in-beta’ so feel free to make suggestions.
Contact me any time – I’m new to the US as of March 2013 so delighted to make new contacts.