Decisions, Decisions

sxswThe art of attending SXSW is to steer off the beaten track, away from subjects you already know about, to find some of the smartest people around showing you ways to approach subjects from a very different angle.

Thus it was that I found myself spending most of the morning gaining new insights into the health market from two very different but equally brilliant speakers.

First was Aimee Roundtree, Associate Professor ofCommunications at University of Houston Downtown. Her specialism is health comms, and through much detailed research she has put together an array of insights into a framework she calls “5 Ways Health Decisions Don’t Make Sense”

Check out the rest of this post at the Isobar US blog

Author, Tim Dunn.

I'm Director of Mobile at Roundarch Isobar. While I've specialised in mobile for over 13 years, I now work across broad digital marketing strategy, and am interested in interactions, UX, media and marketing theory, and innovation of almost any description. Click About Me for more and info and what this blog is about. Follow me on Twitter @timmcdunn or connect on LinkedIn

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