Getting Started…

After 14 years in mobile, I’ve finally taken the plunge and decided to start a blog.

But why? Blogs are notoriously hungry and need feeding with unwieldy amounts of content to keep them thriving. I’ve seen many of the greatest brains I’ve worked with leave their blogs as bleak lamentations of the pressures of time – the ‘day job’. And worst of all perhaps, I’ve seen beautifully tended and well-thought pieces disappear into the air of web-indifference.

I shall try to avoid all of these, but even if SomeDigitalThinking succumbs to the third, I will be happy if I’ve delivered something to avoid the others.

I think I can do it in two ways:

  • Firstly I will try to be original AND on-topic. The worst kind of blogs are when people state the obvious. How many pieces have I been led to by distracting headlines such as ‘The Future of mCommerce is Here’ or similar, only to discover that the content contains barely more than the headline.
  • Secondly, I will be open, I will cast out the theories I have on technology, marketing, media and brands for open discussion.

So what will it be about?

Every few months I have a thought or theory that, in the beautiful moment of its birth, I think is going to revolutionise the industry and change the way we think about everything. Most of the time these thoughts are enough to win a pitch or launch a project, but I almost always feel that’s not enough, and that I want to ‘set them free’ to see what happens.

At the very least I want to get a broader opinion, as there’s no idea so good it can’t be improved (or debunked!) by a second set of eyes.

And then other stuff – I have a wealth of other material to share and will be hopefully creating plenty more in my new job at Roundarch Isobar in the US.

Do get in touch – I’d love to hear your comments…

Author, Tim Dunn.

I'm Director of Mobile at Roundarch Isobar. While I've specialised in mobile for over 13 years, I now work across broad digital marketing strategy, and am interested in interactions, UX, media and marketing theory, and innovation of almost any description. Click About Me for more and info and what this blog is about. Follow me on Twitter @timmcdunn or connect on LinkedIn

  1. Joel says:

    This post makes me sad to work in mobile.

    Only joking! Great to see one of the great mobile thinkers with a blog, and what a fine looking blog.

    I sincerely look forward to what comes out. I shall be commenting regularly if the content drops off!

  2. Tim Dunn says:

    Har – thanks! I expect nothing less than a hard time from you in any event!

  3. Janine says:

    Elegant, eloquent with promises of exciting perspectives and innovative thinking.
    What more could we ask for?
    I have a question…how successful has mLearning proven in the Western markets? What seems to work and what not? We are exploring mLearning for clients in the Middle East.


    • Tim Dunn says:

      Hi Janine,

      Sorry for delay in getting back to you – as you know the move has been lots of fun!

      TBH I’ve never had a definitive engagement in education, (any other category and I could do a book for you!). However it’s a field with huge potential, especially in a place like Dubai where there are so many smart devices –

      There are a couple of decent sources to check out

      My favorite example (and I would say this because Roundarch developed it) is Nystrom’s StrataLogica for iPad, which overlays huuuge amounts of data over Google Maps to provide a unique and super-engaging education tool.

      The guiding principle, as with much of mobile, is that you have to try and engage people on the devices and interfaces where they are most comfortable/excited. While old gits like me feel this will have the net effect of reducing the effectiveness you get from repetition and rote-based learning, which is supported by the enforced slowness of pen and ink, it organises data much more visually and the ‘layers’ you get produce richer context.

      From a learning point of view, the mobile context provides great opportunities to extend and enhance learning – imagine the homework primer delivered directly on the school bus… Then there’s the opportunity both for 1-to-1 teacher connections and for Yammer-style group learning and support. If that was embedded you would have much more collaboration and encouragement, as well as the chance to ‘monitor’ home-work times remotely…

  4. Toral says:

    Looking forward to reading your ramblings Timbo!

  5. I just looked because Toral did (that may well segment Toral as a ‘Social Influencer’…. hmmm)
    I will pop in and window shop to see what goes on in here… Good luck in the US.

  6. Janine says:

    Thanks for your feedback and references, Tim. As this field is pretty new to me, and I am totally aware of how Gen C is going to transform how we learn (amongst other things), I will be following your blog with keen interest. Call it a survival instinct! !! Please do keep an eye out on interesting developments in mLearning and share. Best of luck with everything. Love to all.

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